The Bonus Loop

Number one is called The Bonus Loop.

When a new prospect is created, use the SamCart Integration Engine to send that Prospect over to a list in your email marketing tool. Then drop Prospects in a Bonus Loop email follow-up campaign. The Bonus Loop campaign is awfully simple. It consists of 3 different emails, over the course of 5 days.

The first email should be sent within a few hours of someone abandoning their order. Keep it short. Mention that you noticed they didn’t buy. Then include a link to come back and complete their order.

Make sure to call out a specific part of your offer, just to remind them about what they are getting when they purchase. People have short memories, and most people don't read every word of your offer. So remind them about free shipping, or that extra gift you tossed in for your customers. The second email should be sent out the following day.

But this time, include a brand new bonus they weren’t offered before! This new free gift sweetens the pot, and can be that last little incentive a Prospect needs to come back and place their order.

SamCart makes this part easy.

Duplicate your page, add in a new paragraph explaining the new bonus, and email the link to your Prospects! The final message should come two days later. This final message provides a deadline. Tell the Prospect this is their last chance to complete their order, and grab the special free gift you have for them. Bonus points if you include a special coupon code as well. Whatever it takes to get them to come back and seal the deal. One SamCart seller told us their conversions went up by a whopping +34% after implementing The Bonus Loop for their best-selling offer!

The Text Bump

The second Cart Abandonment campaign is called The Text Bump. If you are collecting phone numbers from your customer, you can use Zapier to send your prospects over to SMS platforms like Twillio or SalesMSG. Platforms that can help you send a text message to your Prospects, and open up conversations.

Text is a little different than email though.

You don’t want to do much selling. You just want to give your prospects a nudge.

Keep your messages short.

Let them know you noticed they didn’t buy, and see if they have any questions. Provide a link to go back and complete their order. But more importantly, let them know to reach out if they have questions. The text replies you get will be perfect opportunities to smash one big objection, and close the sale. One local business described this “text bump” campaign as “the single most profitable strategy we’ve ever implemented”. Engaging prospects via text is extremely engaging, and opens the door for you to answer that one big question, and win back the sale.

The Dial Up

Number three is good old fashion phone sales.

This might make you squirm a bit in your seat. I know, who uses a phone as a phone anymore? Smart business owners, that's who. Picking up the phone and just calling your Prospects could be the single biggest driver of new sales you implement this year. Calling your Prospects is especially powerful if you are selling something that costs more than $100.

High-priced services, live event tickets, expensive online courses, or customized physical products are all great candidates for this Cart Abandonment campaign.

When you speak live with your Prospects, you knock out two birds with one stone.

Most people are one big question away from buying. You create an opportunity to answer that question, while at the same time giving your customers a human touch that will separate you from your competition.

Service sells.

Let your customers know what type of service they can expect by giving a true personal touch.